Just imagine you have been doing everything mentioned in the SEO playbook.
- Publishing fresh content
- Adding relevant keywords and doing backlinking
- Fixing meta tags
- Running technical audits
But when you check Google rankings, your business stays invisible. And then you wonder, 'Why is my business not ranking on Google?' Well, you are not the only one; other business owners are also sailing in the same boat.
They make some common SEO mistakes without realizing that quietly sabotage all their SEO efforts. Here’s the thing: these SEO issues ca be fixed easily.
In this blog, we will help you identify the common mistakes in SEO that 80% of business owners make and provide expert tips for fixing them. Following these will prevent you from damaging your visibility and give you clear, actionable fixes.
By the time you finish reading this blog, you’ll know exactly which common mistakes in SEO are costing you rankings, and how to fix them.
So, keep reading...
5 most common SEO mistakes and how to fix them
If you have implemented all the SEO techniques but still not ranking on Google, you are missing these common SEO mistakes.
Mistake 1 – Ignoring search intent
Misalignment between targeted keywords and the search intent is one of the major reasons behind underperforming SEO strategies. Choosing only high-volume keywords without any search intent affects both rankings and conversion opportunities.
For example – Targeting a broad term like 'SEO outsourcing' for FBSPL might increase visibility but won’t target businesses looking for SEO services partner. That's why focusing on intent-driven keywords like 'SEO outsourcing company for SMBs' would help.
How to fix
- Review the top-ranking pages for your target keyword. It will help you determine the search intent (information or commercial).
- Prioritize all the keywords matching the buying stage of your target audience.
- Incorporate both industry-specific and solution-oriented phrases to filter for qualified leads.
Mistake 2 – Weak on-page optimization
Sometimes, business owners heavily invest in SEO strategies but miss optimizing on-page elements. They do not keep title tags unique, improper meta descriptions, not-defined headings, and missed alt tags. All this further affects search engines ranking and reduces visibility.
For example – You run a B2B SaaS company and have in-depth knowledge of your product pages. But if you keep the title tag as 'Home' or 'Product,' the page will be less likely to appear for targeted solution searches.
How to fix
- Include all the necessary on-page SEO components within your service or product page.
- Your on-page content is more optimized with appropriate headers and subheadings, such as H1, H2, and H3. Thus, remember to include this.
- Add descriptive alt text for all images. It will help you improve SEO relevance.
Mistake 3 – Neglecting technical SEO and indexing
No matter how high-quality your content is, it will remain invisible unless it is not crawled or indexed. That’s why businesses should also focus on resolving technical SEO issues. They must fix broken links, improve loading speeds, fix mobile usability issues, and more.
For example – If you have created a “Resources” section on the FBSPL website, but if the pages are excluded from the XML sitemap, Google won’t index them. And the worst part, they will never appear in search results.
How to fix
- Regular website audits should be conducted using tools like Google Search Console. It will help you keep track of crawling errors.
- Make sure all your crucial pages are included in your XML sitemap. They must be easily accessible to search engines.
- Optimize fundamental web vitals regularly. This will help enhance your website's stability, mobile usability, and loading speed.
Mistake 4 – Publishing low quality content
With so much information available on the web, it becomes difficult for businesses to reach search engines or potential customers with outdated or generic content. Because Google always prioritizes pages, demonstrating Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) and offering unique value than your competitors.
For example – A marketing agency publishing a 500-word blog on ‘Biggest SEO mistakes’ without addressing algorithm changes, current trends, or practical fixes will degrade content quality. As a result, your blog content will quickly lose visibility to competitors who have written a research-backed guide solving real business problems.
How to fix
- Revamp content timely and review high traffic pages every 6 to 12 months. Keep adding new trends or regulatory changes if required.
- Write in-depth or detailed content, that is well-researched, informative, and at least contains 1000+ words.
- Demonstrate E-E-A-T by adding relevant case studies or expert insights. For more visibility, adding real-world use cases would greatly help.
Mistake 5 – Poor internal linking & site structure
Coming to the last yet one of the most common Seo mistakes affecting rankings, i.e. they fail to create a logical internal linking structure. Due to this, search engines struggle to understand the site hierarchy, and visitors fail to navigate high-value pages, impacting lead conversions.
Proper interlinking helps to distribute page authority and guides users through a clear content roadmap.
For example – Being a digital marketing agency, you have published multiple blogs on SEO strategies, but they aren’t linked to the main ‘Outsource SEO Services’ page. What will be the outcome? It will limit your organic search visibility for that service page. Not only this, but your readers will never be able to turn into potential customers through blogs.
How to fix
- Always link all your blogs, case studies, or any content piece with your main service page.
- For improved user experience and SEO clarity, use a breadcrumb navigation structure.
- Work on creating topic clusters where a main “pillar” page links to and from multiple related subpages.
Ranking on Google is just a click away! Fix SEO mistakes now
Avoiding all the common SEO mistakes isn’t just about improving business rankings and strengthening your digital presence. Whether you improve search intent, focus on quality content, do internal linking, perform on-page optimization, fixing all these common SEO pitfalls will increase your business visibility.
Always remember that SEO is an ongoing process and not a one-time activity. Therefore, to make sure that your SEO efforts provide better results and help you rank on Google, avoid all these major Seo mistakes as mentioned in the blog above.
You can outsource SEO services to seasoned partners that are familiar with your company if your internal staff lacks the knowledge and abilities that are influencing your business objectives. At FBSPL, we help businesses integrate well-crafted SEO strategies combined with data-driven decision-making so that they start ranking on Google.
We can be your savior, too. Feel free to schedule a free consultation with our marketing experts and let your business fly to success.
