Every lasting organization begins with a belief before it ever becomes a business. In this milestone episode of “Built for Impact”, the journey turns inward; to the roots of FBSPL and the vision that shaped it from day one.
Our host, Japniwaz Kaur, sits down with Madhukar S. Dubey, Founder and Managing Director of FBSPL, to trace the story behind the company’s beginnings in Udaipur and its evolution into a global BPM consulting firm. Long before scale, systems, or structure, there was conviction; to build something meaningful in a city better known for tourism than technology.
Through candid reflections, Madhukar Sir shares what it took to start from a single room, face years of uncertainty, and persist through financial pressure, talent challenges, and moments that nearly broke the journey. The conversation explores the realities of entrepreneurship in a non-metro city, the role of belief when resources are scarce, and the turning points that helped transform effort into sustainable growth.
This episode is not just about building a company. It is about building resilience, culture, and systems that outlast individuals. It offers listeners an honest look at leadership shaped by responsibility, people-first thinking, and the courage to evolve when growth demands change.
Japniwaz Kaur: Now that takes me to the next question. What was the vision when you started?
MD Sir: See frankly, there was only one vision, to create something in Udaipur, to create something beautiful story from Udaipur for the world. I belong to Udaipur, my parents belong to Udaipur, my mother especially. And I could have started this company in Bombay and Bangalore, where I was earlier, before Udaipur.
But I was being raised here by my maternal grandmother, and I love this city. I love the vibe of this city. It was a small city at that time, now it's gone big, and I'm very proud of that too.
And it was to just create something out of Udaipur. I wanted to create IT, because Udaipur was known for tourism, for marble, mineral, like that, but I wanted to create something in terms of IT, and it's a beautiful, beautiful something we did it.
Japniwaz Kaur: I cannot doubt that even in IOTA, I am sure this is a very beautiful city.
MD Sir: Yes.
Japniwaz Kaur: Like we were talking about Udaipur, you did mention that you had your childhood in other cities. Why Udaipur? What brought you so close to Udaipur, from it being big cities to coming to small cities and bringing it to global?
MD Sir: See, to be very transparent and honestly, I was missing Udaipur. One thing, I missed my friends and relatives from here. I never studied here.
I was there in my primary classes here, but after that I went to Jaipur, Bombay, Bangalore, all those cities. A few of us friends, we started to plan in Mumbai, but I was there in between my studies and college few years here in Udaipur. And I saw a huge gap that the youth was not staying here.
Anybody who was doing a graduation or something or engineering, they were not able to find any good company. Yes, there was a few good companies like Secure was there, Hindustan Zinc was there, RSMM was there, but not private organizations like small ones where these engineers can be consumed or, you know, graduates can be consumed. And I thought, I will do something here.
And then one guy said, hey, in Udaipur nothing can happen, it's only for tourism, you will not find people. And I said, no, I will do it. I will do it because, first of all, for the love of this city.
And second, you know, I knew very well if I start something in Bombay or Bangalore, I will be just another outsourcing company. But here, look at, after all these years, so many youth is staying here in Udaipur. They are finding good jobs, they are able to build their homes, they are buying cars, they are traveling overseas, all thanks to this IT.
And yes, we kind of started it, but look at how many companies are there now, how many people are getting jobs, and it is coming out to be a very beautiful story.
Founder and Managing Director, FBSPL, Fusion Business Solutions (P) Limited
Madhukar S Dubey is the Founder and Managing Director of FBSPL. With a deep belief in solving real business problems through structured processes and long-term thinking, he has spent more than two decades building teams, systems, and partnerships that enable sustainable growth.
Known for his clarity of vision and data-informed approach, Madhukar Sir brings together technology, operations, and people leadership to help businesses scale with confidence. His journey reflects the realities of first-generation entrepreneurship; learning through experience, embracing discipline, and continuously evolving leadership to meet the demands of growth.
At the core of his philosophy is a strong commitment to conversation-led problem solving, where understanding business pain points, aspirations, and direction matters as much as delivering results. Under his leadership, FBSPL has grown into a culture-driven organization where resilience, ownership, and belief shape both people and performance.
