How FBSPL built a faster and accurate personal lines engine for a US insurance broker
A rapidly expanding US-based insurance brokerage (with over 500 employees and $ 1.8 billion+ in revenue) was experiencing rising pressure on its Personal Lines (PL) operations. Their internal CSRs were overwhelmed with billing calls, endorsements, cancellations, quoting, and daily insured servicing, leaving little room for sales, retention, or client-facing work.
To regain control, improve speed, and enhance insured satisfaction, they partnered with FBSPL to support full-cycle Personal Lines servicing.
The operational barriers slowing performance
1. Heavy PL workload, overwhelming internal teams
High volumes of daily servicing tasks limited CSRs' ability to focus on relationship-building or revenue-generating activities.
2. Need for faster, more accurate customer servicing
PL tasks require strict accuracy and a quick turnaround. Any delay directly affects the insured's experience.
3. Limited visibility across workflows
Teams lacked clear visibility into availability, task ownership, and progress, especially during peak seasons.
4. Slow response for urgent requests
Critical insured support requests sometimes faced delays when in-house staff were unavailable.
5. No scalable support structure
A growing workload demanded a model that could scale instantly without compromising service quality.
How FBSPL redesigned its personal lines servicing model
- Real-time communication framework
We set up MS Teams' availability tracking to display instant CSR status, reducing delays, and accelerating the routing of urgent tasks.
Impact: Faster responses, fewer bottlenecks, and immediate visibility for high-priority requests. - Dedicated personal lines specialists
Our trained CSRs became a trusted extension of the client's team, known for clear communication and dependable support.
Impact: Zero complaints from insureds and consistent praise from internal teams. - Improved urgent request handling
Priority routing, Epic dashboard monitoring, and manager-level escalation ensured no urgent task was missed.
Impact: Faster turnaround and improved reliability during high-pressure moments. - Structured voicemail workflow
We implemented acknowledgement rules, clear task ownership, and updated documentation for voicemail processing.
Impact: No duplication, no delays—voicemails handled consistently and on time. - Root-cause driven problem solving
We introduced a transparent system: identify cause → validate responsibility → propose solution → update SOPs.
Impact: Strengthened client trust and eliminated recurring issues. - Enhanced non-pay cancellation workflow
We shared a proven cancellation workflow used by other agencies, providing the client with a more efficient and predictable process.
Impact: Fewer last-minute escalations and improved compliance timelines. - Continuous training & skill development
Mock drills, scenario training, and onboarding refreshers ensure consistency even during staffing changes.
Impact: Higher accuracy and smoother transitions across PL servicing tasks.
The results that transformed their PL operations
- Zero complaints from insureds: Consistently positive feedback on clarity, response time, and support.
- Faster completion of urgent tasks: Escalation paths and real-time visibility dramatically improved speed.
- Clearer workflow visibility: Epic dashboard reporting + Teams updates eliminated guesswork and reduced delays.
- Reduced burden on internal CSRs: Freeing up time for renewals, retention, and client-facing work.
- Scalable support model: Resources can now be added quickly during peak seasons, without internal hiring.
A stronger, more reliable personal lines engine
With FBSPL’s structured workflows, skilled PL specialists, and disciplined processes, the brokerage now operates with:
- Predictable, high-quality servicing
- Faster turnaround across all PL tasks
- Improved accuracy and insured satisfaction
- 100% workflow visibility
- Lower administrative strain on internal CSRs
